Our Products
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FOR US, BEAUTY MEANS:

EFFECTIVENESS OF THE PRODUCTS

Our Products are designed one by one to offer flawless results, respecting the hair and skin
BEWARE OF TRENDS
Constant research and study of international trends are the key principles that inspire the Alter Ego Itly collections every year.
CREATIVITY
We help our hairdressers to add their precious creative contribution in every work they perform, offering high-performance and innovative products, able to achieve excellent results by supporting everyone’s creative style.
PERSONALITY

Our fashion proposals and the range of Alter Ego Itly colors collect a wide range of possibilities, to allow every woman to recognize herself and get in touch with her best part.

The Davroe mission is to deliver the purest, gentlest hair care products to consumers. Containing zero harsh sulphates, parabens, or petrochemicals – which can irritate the scalp and strip the skin’s natural moisture barrier – this Australian brand is also entirely vegan. Do let Davroe brighten your day!
Why are we using DAVROE Colour Protect Complex – (colour protection throughout the range) 100 % Vegan/Cruelty Free – No animal ingredients or testing Natural Pure plant & flower extracts Gentle On Your Hair & Scalp No Sulphates No Parabens Kind To The Environment All active ingredients are petrochemical free South Australian Made 100% Australian made & owned in South Australia
Providing the purest and most gentle hair care products. Colour protection complex, vegan a cruelty free, natural plant extracts.

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A premium Swedish haircare brand. Our desire is to give the hair of the haircare industry a little shaking. At heart of Nine Yards lies an idea – that if we worry less about fitting in, perhaps we can do more that stands out. It’s a look and an outlook. So we’ve created a product that challenges the expected, to help inspire the free thinkers, the straight, the wavy, the curly, the squares in the round holes – to do their thing.It’s taken 5 years and an uncountable number of (human) tests and samples to create a range of products that have reached an ideal balance between functionality and natural ingredients. The products have been created for professional use with meticulous consideration to ingredients for optimised function. From the bottle to the function, no shortcuts have been taken to challenge to expected.

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At Natural Look Australia, we are committed to developing ranges with naturally derived bases. Natural Look represents the best of our mission. To deliver the purest, highest-quality standard products possible. They are environmentally safe and cruelty-free. Natural look products are priced competitively across the globe.
The NEW treatment from Alterego

Most loved trend by celebrities and fashion catwalks. Smooth, soft, glossy hair! 2 in 1 service to reconstruct the hair and laminate hair with one treatment.
Benefits:
1. Seals the cuticles, for a healthier look.
2. Hydrates, for a better quality of the hair structure.
3. Enhance natural or cosmetic color.
4. Smoothes the structure of the hair, for a sleek effect.

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qiqi
FORGET WHAT YOU KNOW ABOUT HAIR STRAIGHTENING.
Qiqi Vega Straightening treatment is by far the most advanced straightening solution ever made. With 3 different versions that cover almost any hair type, provides PERMANENT results, rich in conditioning and gloss ingredients, leaves the hair shiny insanely soft with eye-opening radiant results, it’s the ultimate straightening treatment for the ultimate pros. for more info visit:
Clever Curl, an 100% Australian made and owned brand was created by a group of curl enthusiasts that based their products around the ‘Curly Girl Method’. The products are specialised with quality ingredients that are formulated to enhance, hold & define any type of curls. The company has a range of different products made to embrace and uncover your natural curls, from a range of shampoo and conditioners, to curl cream, ‘wonder foam’, and gels. Our team at Urban Spirit have had specialised training from educators at Clever Curl to teach and inform you about how to create beautiful, natural curls on your own hair.